Andy Murray Unveils New Logo But How Does It Compare To The Likes Of Roger Federer And Michael Jordan

Andy Murray unveils new logo but how does it compare to the likes of Roger Federer and Michael Jordan?

Andy Murray unveils new logo but how does it compare to the likes of Roger Federer and Michael Jordan?

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Andy Murray unveiled his new personal logo last week and it was on show for the first time in his first round straight sets victory in the Australian Open last night.

The logo that appeared on Murray”s court bag and training shirts was created by branding agency Aesop and designed by Dan Calderwood who said:

"We wanted to create a modern mark that captures Andy’s energy and spirit whilst subtly referencing his affinity with the number ’77″ it’s simple and striking, with heraldic cues that echo his dominance on the court."

The logo includes the Scot”s initials merged with “77”, referencing the unforgettable fact that Andy Murray became the first British male to win Wimbledon for 77 years when he defeated Novak Djokovic in 2013.

Many of the world”s leading sportsman are now creating their own brand with a logo to suit their clothing range, but how does Murray”s effort compare to other sportsman?

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